{"id":44,"date":"2018-02-27T13:09:26","date_gmt":"2018-02-27T11:09:26","guid":{"rendered":"http:\/\/www.aelia4life.com\/preview\/roxima\/?p=44"},"modified":"2018-04-02T21:47:26","modified_gmt":"2018-04-02T18:47:26","slug":"new-markets","status":"publish","type":"post","link":"https:\/\/aelia4life.com\/el\/new-markets\/","title":{"rendered":"The best olive oil in the world does not exist"},"content":{"rendered":"

That might be surprising from someone who organizes the\u00a0New York International Olive Oil Competition<\/a>. I\u2019ll explain.<\/p>\n

Crafting a high-quality olive oil is an extremely difficult task. Every producer who manages to do so deserves to be recognized without unjustified hierarchies.<\/q><\/section>\n

There are some olive oil guides that rank oils with a score, taking their cues from wine guides and their score-happy indices.<\/p>\n

The olive oil with the highest score \u2014 say, one that earns a score of 99 \u2014 is said to be the \u201cbest olive oil in the world,\u201d or \u201cEVOO of the year.\u201d<\/p>\n

Over the years managing the NYIOOC, if one thing was clear to me, it was this: one judge\u2019s 99 was another judge\u2019s 95. One panel\u2019s 92 was another panel\u2019s 96.<\/p>\n

They are all great olive oils. But the difference between a \u2018blow-your-mind\u2019 EVOO and a \u2018freakishly good\u2019 EVOO is an abstract notion that dwells in the depths of an individual taster\u2019s preferences and there is too little consensus among judges and panels on oils they rank at the highest levels to proclaim that the 98 is really \u2018better\u2019 than the one that scored 97 or 96.<\/p>\n

\"\"
Olive oil<\/figcaption><\/figure>\n

Crafting a high-quality olive oil is an extremely difficult task. Every producer who manages to do so deserves to be recognized without unjustified hierarchies.<\/p>\n

Each year I see the scores of the world\u2019s largest olive oil competition, and each year I decline to make them public because I know that an oil that achieved a score of 82 deserves the same recognition as one that scored an 88.<\/p>\n

I know that the same panel can taste an oil first thing in the morning and give it a score of 78, and then give the same oil a score of 74 later in the day.<\/p>\n

So here\u2019s the thing: There are good olive oils, and there are great olive oils. And even the line between \u2018good\u2019 and \u2018great\u2019 can be a fuzzy one.<\/p>\n

In New York, we average the judges\u2019 scores and bestow a Gold Award to those with scores of 80 or higher \u2014 a Silver Award for those with scores between 65 and 79.99; no award for the 448 brands in the 2017 NYIOOC that scored below 65.<\/p>\n

Does a producer who managed to craft an oil with a score of 79.75 (Silver) deserve as much recognition as one who earned a score of 80.15 (Gold)? Absolutely. And that is why we celebrate and publicize every award winner with the same appreciation. These are great oils. The one that would be best to pour over your brussels sprouts is your call.<\/p>\n

Likewise, I have never felt completely comfortable with our Best in Class selection, which pits the highest-scoring oils from each category against each other in a simple vote by the full panel of judges.<\/p>\n

For example, we will line up every Northern Hemisphere organic monovarietal that scored over 95. The judges will taste them all at their own pace and cast a vote for the one they think is the best among them.<\/p>\n

Even here, there can be considerable disagreement. And did an oil that scored a 93 deserve to be in the running? Yes, and it might have won. Don\u2019t be surprised if I eventually do away with the Best in Class at NYIOOC.<\/p>\n

There are even some websites out there that scan the world\u2019s olive oil competitions to see which brands won the most awards to ultimately declare the \u201cWorld\u2019s Best Olive Oil.\u201d<\/p>\n

The premise is that the producer who won awards at the most competitions is necessarily \u2018better\u2019 than the producer who entered just one competition and earned a Best in Class. A more accurate name for the brand singled out on these websites would be \u2018World\u2019s\u00a0Winningest<\/em>\u00a0Olive Oil.\u2019<\/p>\n

We need truth and clarity in the olive oil category, not confusion. \u201cWorld\u2019s Best Olive Oil\u201d misleads people into thinking you can actually determine for everyone that one producer\u2019s exceptional olive oil is better than another producer\u2019s exceptional olive oil.<\/p>\n

I will accept an expert\u2019s view that an olive oil is great. I will not accept a declaration that it is the best.<\/p>\n

In New York, we call every oil that wins an award \u201camong<\/em>\u00a0the best in the world.\u201d<\/p>\n

\u201cOne<\/em>\u00a0of the world\u2019s best,\u201d okay.<\/p>\n

\u201cThe<\/em>\u00a0world\u2019s best?\u201d In my book, that\u2019s just more misinformation.<\/p>\n

 <\/p>\n

www.oliveoiltimes.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

That might be surprising from someone who organizes the\u00a0New York International Olive Oil Competition. I\u2019ll explain. Crafting a high-quality olive oil is an extremely difficult task. Every producer who manages to do so deserves to […]<\/p>\n","protected":false},"author":2,"featured_media":123,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-44","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-releases"],"_links":{"self":[{"href":"https:\/\/aelia4life.com\/el\/wp-json\/wp\/v2\/posts\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aelia4life.com\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aelia4life.com\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aelia4life.com\/el\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aelia4life.com\/el\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":6,"href":"https:\/\/aelia4life.com\/el\/wp-json\/wp\/v2\/posts\/44\/revisions"}],"predecessor-version":[{"id":338,"href":"https:\/\/aelia4life.com\/el\/wp-json\/wp\/v2\/posts\/44\/revisions\/338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aelia4life.com\/el\/wp-json\/wp\/v2\/media\/123"}],"wp:attachment":[{"href":"https:\/\/aelia4life.com\/el\/wp-json\/wp\/v2\/media?parent=44"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aelia4life.com\/el\/wp-json\/wp\/v2\/categories?post=44"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aelia4life.com\/el\/wp-json\/wp\/v2\/tags?post=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}